Don’t undermine your worth by comparing yourself with others.

[embedyt] https://www.youtube.com/watch?v=4ltDn2xqJPY[/embedyt] Imagine life as a game in which you are juggling some five balls in the air. You name them—work, family, health, friends and spirit…and you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls—family, health, friends and spirit—are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You1 must understand that and strive for balance in your life. How? Don’t undermine your worth by comparing yourself with others. It is because we are different that each of us is special. Don’t set your goals by what other people deem important. Only you know what is best for you. Don’t take for granted the things closest to your heart. Cling to them as you would your life, for without them, life is meaningless. Don’t let your life slip through your fingers by living in the past or for the future. By living your life one day at a time, you live all the days of your life. Don’t give up when you still have something to give. Nothing is really over until the moment you stop trying. Don’t be afraid to admit that you are less than perfect. It is this fragile thread that binds us to each together. Don’t be afraid to encounter risks. It is by taking chances that we learn how to be pave. Don’t shut love out of your life by saying it’s impossible to find time. The quickest way to receive love is to give; the fastest way to lose love is to hold it too tightly; and the best way to keep love is to give it wings! Don’t run through life so fast that you forget not only where you’ve been, but also where you are going. Don’t forget, a person’s greatest emotional need is to feel appreciated. Don’t be afraid to learn. Knowledge is weightless, a treasure you can always carry easily. Don’t use time or words carelessly. Neither can be retrieved. Life is not a race, but a journey to be savored each step of the way. Bryan Dyson, the former CEO of Coca Cola, as a commencement address at Georgia Tech in 1996

Stand Up And FIGHT For Your Future And Your Family’s Future

To be destined for success, you have to believe in YOURSELF!!  If you WANT something that you’ve NEVER had, then  you must do something that you’ve NEVER done! I’m so over listening to excuses, I could shriek! [embedyt] https://www.youtube.com/watch?v=0HJeQfVBK9Q[/embedyt]    

Virtual Assistants-Taking Your Online Marketing to the Next Level

In this era of the Digital Age, more and more people are turning to the Internet to increase their marketing exposure. The problem? Every day the ways to use online marketing seem to grow exponentially. In one blog post at Wordstream.com, they offer a guide to the top 99 Online Marketing Tools. You read that right, 99! And, they are only listing the TOP 99. From Clothing Boutiques to Real Estate Agents, Social Media Marketing has become a necessity to keep up in today’s marketplace. So, as an entrepreneur or small business owner, how do you find the time to run your business, increase your productivity, have a personal life, and keep up with the ever-evolving online marketing field? The short answer? You don’t. You hire someone to do it for you. Enter the Virtual Assistant (VA). Who are Virtual Assistants? Virtual assistants are home-based, skilled professionals, offering businesses, and entrepreneurs support remotely instead of within the traditional office setting. Communication is usually done via email, phone, or even face to face services like Skype. This alleviates the need to provide additional work space at your office or other business location. Don’t Virtual Assistants Just Provide Basic Admin Support? Back when remote assistants first came on the scene, the majority of their services focused on administrative tasks that were similar to those of an executive assistant or secretary. They were just done from home. However, with the growing number of VAs available, their offerings now run the gamut, and thanks to the incredible increase in popularity of Social Media Marketing and other Online Marketing, specialists in that area have become easier to find, and are extremely beneficial to have working with you. In fact, just a few years ago, the University of Florida created the first Bachelor and Masters degree programs to provide accredited education in Social Media Marketing and other schools followed quickly after that. A Few Things to Consider When Hiring a Virtual Assistant When you choose to hire a virtual assistant the first thing you’ll want to determine is whether you want them to be an employee or a self-employed contractor. There are pros and cons with each arrangement. When you hire an employee, even a remote one, you’ll need to provide any benefits your other employees receive, based on their employee status, ie: Full-time, Part-time, or hourly, as well as add them to the regular payroll. A real estate agent in the northern California area reported he has a full-time person who’s only job entails maintaining all Social Media postings for active If you choose to work with independent contractors or a freelancer you will have none of those responsibilities. But, you will have little control over what hours they work or be able to demand when they can be available. To be designated as an independent contractor, an individual must be free to determine how the work will be done to completion, free from the client/company’s control. The contractor is responsible for the final product only as far as the terms of their contract requires. Where Can I find a Virtual Assistant? Just as the internet provides the opportunity for the concept of a VA to work, it also provides locations, and even platforms to easily find, hire and pay your VA. Here’s a short list of websites that provide freelancers and businesses a way to find each 24/7 Virtual Assistant Assistant Match eaHelp Fancy Hands Freelancer FlexJobs People Per Hour Red Butler Time Etc. Me Upwork Virtual Assistant USA Virtual Staff Finder Worldwide 101 Ziptask Zirtual Hiring a virtual assistant will leave you with more time and energy on your hands to focus on the other aspects of your business. For more information on finding the best Virtual Assistant for your needs, check out Virtual Assistant Assistant for reviews of the best virtual assistant companies.

How to Market Your Service Based Business

What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  The good news is, people are always looking for reliable services, no matter the type.  You just need to make sure they find you and not your competitors.   Here are some techniques that will help you accomplish this. Connect with Your Own Community Established local businesses have their own clientele.  And, they may only be able to handle a certain number of clients.  So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity.  A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer. Use Social Media and Networking By now you’ve probably created your business website.  Now, you need to consider establishing your presence on Social Media.  Starting with each of the following will give you a strong foothold:  
  • Facebook Business Page
  • Twitter Account
  • LinkedIn profile
There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them.  This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates. As you cultivate this audience, you will build a following that will continue to reach more and more people over time. Offer Incentives Customers like to take advantage of a good deal.  Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it.  You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal.  You can even utilize your Social Media presence to promote your incentives without extra cost to you. Empower Your Clients Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients.  To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position. Stock Up on Business Cards Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business.  You can network with other local businesses, asking if you can leave a stack of cards in their lobbies.  You can also pass them out to other business owners at networking events, social engagements, and class reunions.  They can also be passed from customer to customer the way word-of-mouth advertising is accomplished.  These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot. In the long run, the success of your business will depend on the quality of your services.  Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client. For more ideas on how to market your service business check out this post at the wix.com blog: 5 Ways to Market Your Service Business Like a Stellar Product You may find that not all marketing techniques will work with every target market, but, with patience you will find what methods will work for you and help you develop an effective strategy.

How to Best Promote Your Sales Promotions

What is a Sales Promotion?  When done correctly, sales promotions can transform a business.    Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising.  In fact, the two are different.  Because, each entices a different part of the buyer’s nature. Advertising is emotional in nature.  It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic. To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate. Promoting Your Promotion This concept is often where many small businesses and entrepreneurs come up short and, usually happened in one of two ways.  The first way is that many businesses simply don’t let their customers and potential customers know there is promotion opportunity going on. When it comes to small business marketing, the first thought is advertising, but this can add expense. Here are some optimal ways you can get the word out, without breaking the bank.
  • Highlight the promotion on your website home page.
  • Create a web page specifically about the promotion.
  • Post the info on your Social Media Pages and Blogs.
  • Where permitted, include it in guest posts on other pages and blogs.
  • Sent email notifications sent out to your approved email contacts.
These steps will go a long way in getting the information out there. The second way many businesses aren’t successful with their promotions is that they, get the word out but, put out the wrong information. Your first instinct will probably be to make your message about your offer, and that is a good place to start.  But, your message should also be about your customer.  More specifically, how they will benefit from the offer you’ve taken so much time to plan and execute. Let’s say an accounting firm decides to run a discount promotion on all services they provide, for a specific period of time.  To promote this, they start sending emails and posting on Facebook that for a limited time, clients can come in and receive a discount for any service they need.  Most people will see the post or email, make a quick mental note about it, and then move on with their day. The communication aspect was successful, but the desired conversion wasn’t.  What you need to do next is persuade your client that this will make his or her life easier. Persuasion begins with building a link into your customer’s head. Start by thinking about your service promotion from your customer’s viewpoint.  Then make a list of the things that may be on your customer’s mind.  Some examples could be, whether or not their job is currently stable, whether they should buy a new car or even, where they are planning their next vacation. No matter what they have in their heads, there is a good chance they are not thinking about seeing an accountant.  It’s your job to put the idea in their head and then, attach it to the things they are thinking about: “Want to fly during your next vacation instead of drive?  Let us help you find your maximum deductions and use your larger tax refund to start a vacation fund!” Next, go on to explain the benefits of having a professional go over their taxes instead of doing them at home. Last, include an effective call to action: “Call now for your appointment!” Now that you know how to promote your promotion, take a look at this article on ThriveHive.com for examples of what kind of promotions you can consider offering.