To be destined for success, you have to believe in YOURSELF!! If you WANT something that you’ve NEVER had, then you must do something that you’ve NEVER done! I’m so over listening to excuses, I could shriek! [embedyt] https://www.youtube.com/watch?v=0HJeQfVBK9Q[/embedyt]
What is a Sales Promotion? When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because, each entices a different part of the buyer’s nature. Advertising is emotional in nature. It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic. To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate. Promoting Your Promotion This concept is often where many small businesses and entrepreneurs come up short and, usually happened in one of two ways. The first way is that many businesses simply don’t let their customers and potential customers know there is promotion opportunity going on. When it comes to small business marketing, the first thought is advertising, but this can add expense. Here are some optimal ways you can get the word out, without breaking the bank.
- Highlight the promotion on your website home page.
- Create a web page specifically about the promotion.
- Post the info on your Social Media Pages and Blogs.
- Where permitted, include it in guest posts on other pages and blogs.
- Sent email notifications sent out to your approved email contacts.