To be destined for success, you have to believe in YOURSELF!! If you WANT something that you’ve NEVER had, then you must do something that you’ve NEVER done! I’m so over listening to excuses, I could shriek! [embedyt] https://www.youtube.com/watch?v=0HJeQfVBK9Q[/embedyt]
What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team. The good news is, people are always looking for reliable services, no matter the type. You just need to make sure they find you and not your competitors. Here are some techniques that will help you accomplish this. Connect with Your Own Community Established local businesses have their own clientele. And, they may only be able to handle a certain number of clients. So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity. A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer. Use Social Media and Networking By now you’ve probably created your business website. Now, you need to consider establishing your presence on Social Media. Starting with each of the following will give you a strong foothold:
- Facebook Business Page
- Twitter Account
- LinkedIn profile
What is a Sales Promotion? When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because, each entices a different part of the buyer’s nature. Advertising is emotional in nature. It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic. To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate. Promoting Your Promotion This concept is often where many small businesses and entrepreneurs come up short and, usually happened in one of two ways. The first way is that many businesses simply don’t let their customers and potential customers know there is promotion opportunity going on. When it comes to small business marketing, the first thought is advertising, but this can add expense. Here are some optimal ways you can get the word out, without breaking the bank.
- Highlight the promotion on your website home page.
- Create a web page specifically about the promotion.
- Post the info on your Social Media Pages and Blogs.
- Where permitted, include it in guest posts on other pages and blogs.
- Sent email notifications sent out to your approved email contacts.