Stand Up And FIGHT For Your Future And Your Family’s Future

To be destined for success, you have to believe in YOURSELF!!  If you WANT something that you’ve NEVER had, then  you must do something that you’ve NEVER done! I’m so over listening to excuses, I could shriek! [embedyt] https://www.youtube.com/watch?v=0HJeQfVBK9Q[/embedyt]    

How to Market Your Service Based Business

What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your team.  The good news is, people are always looking for reliable services, no matter the type.  You just need to make sure they find you and not your competitors.   Here are some techniques that will help you accomplish this. Connect with Your Own Community Established local businesses have their own clientele.  And, they may only be able to handle a certain number of clients.  So, if you treat these businesses respectfully, they may refer clients to you when they are at their capacity.  A good way to connect with your community is to be involved with the local Rotary Club or Chamber of Commerce. These associations will connect you with other businesses that welcome assistance from a peer. Use Social Media and Networking By now you’ve probably created your business website.  Now, you need to consider establishing your presence on Social Media.  Starting with each of the following will give you a strong foothold:  
  • Facebook Business Page
  • Twitter Account
  • LinkedIn profile
There are a number of other social networks out there you may also find suitable. Once your pages are all set up, stay on top of them.  This can be achieved by responding to customer inquiries, posting valuable information, and providing relevant updates. As you cultivate this audience, you will build a following that will continue to reach more and more people over time. Offer Incentives Customers like to take advantage of a good deal.  Special promotions are a great way to let them. While a promotion might cut into your profits initially if it brings in new customers the payoff could be worth it.  You need to make sure you find a balance between your pricing needs and your customer’s idea of a good deal.  You can even utilize your Social Media presence to promote your incentives without extra cost to you. Empower Your Clients Often with services, the service providers have so much control over how the service is provided, this can sometimes cause a feeling of detachment for the clients.  To prevent this separation, try to make your clients feel involved in the process by underlining their significance in the process and reducing the visible influence of your own position. Stock Up on Business Cards Even within the Digital Age, business cards are still a valuable tool, especially if you are an individual or small business.  You can network with other local businesses, asking if you can leave a stack of cards in their lobbies.  You can also pass them out to other business owners at networking events, social engagements, and class reunions.  They can also be passed from customer to customer the way word-of-mouth advertising is accomplished.  These days you can even get your first set the same day by taking advantage of in-store printers, like the ones found at Staples and Office Depot. In the long run, the success of your business will depend on the quality of your services.  Here we’ve provided a few easy ways to get your marketing and your service-based business off the ground and increase your ability to communicate what you have to offer to a potential client. For more ideas on how to market your service business check out this post at the wix.com blog: 5 Ways to Market Your Service Business Like a Stellar Product You may find that not all marketing techniques will work with every target market, but, with patience you will find what methods will work for you and help you develop an effective strategy.

How to Best Promote Your Sales Promotions

What is a Sales Promotion?  When done correctly, sales promotions can transform a business.    Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising.  In fact, the two are different.  Because, each entices a different part of the buyer’s nature. Advertising is emotional in nature.  It induces consumers to purchase products or services through images, sounds, and experiences. Sales promotions draw on a customer’s logic. To get the most out of the efforts you put into creating a promotion, it’s important for you to promote your sales promotion. I know, that’s a lot of use of the base word promote, it’s confusing, but accurate. Promoting Your Promotion This concept is often where many small businesses and entrepreneurs come up short and, usually happened in one of two ways.  The first way is that many businesses simply don’t let their customers and potential customers know there is promotion opportunity going on. When it comes to small business marketing, the first thought is advertising, but this can add expense. Here are some optimal ways you can get the word out, without breaking the bank.
  • Highlight the promotion on your website home page.
  • Create a web page specifically about the promotion.
  • Post the info on your Social Media Pages and Blogs.
  • Where permitted, include it in guest posts on other pages and blogs.
  • Sent email notifications sent out to your approved email contacts.
These steps will go a long way in getting the information out there. The second way many businesses aren’t successful with their promotions is that they, get the word out but, put out the wrong information. Your first instinct will probably be to make your message about your offer, and that is a good place to start.  But, your message should also be about your customer.  More specifically, how they will benefit from the offer you’ve taken so much time to plan and execute. Let’s say an accounting firm decides to run a discount promotion on all services they provide, for a specific period of time.  To promote this, they start sending emails and posting on Facebook that for a limited time, clients can come in and receive a discount for any service they need.  Most people will see the post or email, make a quick mental note about it, and then move on with their day. The communication aspect was successful, but the desired conversion wasn’t.  What you need to do next is persuade your client that this will make his or her life easier. Persuasion begins with building a link into your customer’s head. Start by thinking about your service promotion from your customer’s viewpoint.  Then make a list of the things that may be on your customer’s mind.  Some examples could be, whether or not their job is currently stable, whether they should buy a new car or even, where they are planning their next vacation. No matter what they have in their heads, there is a good chance they are not thinking about seeing an accountant.  It’s your job to put the idea in their head and then, attach it to the things they are thinking about: “Want to fly during your next vacation instead of drive?  Let us help you find your maximum deductions and use your larger tax refund to start a vacation fund!” Next, go on to explain the benefits of having a professional go over their taxes instead of doing them at home. Last, include an effective call to action: “Call now for your appointment!” Now that you know how to promote your promotion, take a look at this article on ThriveHive.com for examples of what kind of promotions you can consider offering.